Research on Fashion - Jerry Avenaim

Jerry Avenaim

Jerry was born in Chicago and started his photography career as an assistant to photographer Patrick Dermarchelier.

His first solo assignment was in 1985 which was to shoot supermodel Cindy Crawford for the cover of a foreign Vogue magazine. He then went on to base himself in Milan where he worked for Italian Vogue.

Jerry moved to Los Angeles in 1992 where he is still based today and this is where his love of photographing celebrities began.

Jerry's work has appeared in many magazines including Vogue, GQ, Glamour, Vanity Fair and he has also done advertising shoots for Guess, Warner Bros., Phat Farm plus many more.

Below are some of my favourite images by Jerry.

Quite obviously by looking at these first four images the photographer has thought about the whole theme of the shoot and not just about the photography. He has thought about the era that the clothes portray and worked around this to make the images more effective. The models look relaxed and natural and the images really transform you back to the that time when clothes like this were worn. The models are centered in the image which draws your eyes straight to them and I like the natural light used in the first and fourth images.

Again for these next three images the photgrapher has thought about the feel and era that the clothes portray and has shot the images in a way that reflects this and edited the shots to give it more of an older appearance. The lines in the photographs are really sharp and precise and I like the straight on positions and composition as a whole.

These three images are advertising shots for Eyewear and your eyes are drawn to the models faces straight away which is obviously what the aim was, to sell the product in the photograph. They are quite glamorous shots and are really bright, fresh and colourful and really pop out. I like the movement in the first image as this makes it more interesting and I like the use of light as this is used to highlight the subject. I think the curved effect in the last image is really clever as this reflects the shape and curve of the glasses being advertised.

Jerry is a photographer that seems to be highly influenced by different era's and styles and the way he merges the looks with the location and subjects is very clever and inspirational.