Research on Fashion - Andres Hernandez

Andres Hernandez

Andres was born in Medellin, Columbia on the 6th August 1977. 

He grew up in Copacabana where he quickly became interested in visual arts. He then went on to have a fascination with his father's camera at a young age and he even used to sneak out with the camera to explore and take images of the outside world.

Eventually he went on to graduate at the Art Institute of Medellin with a BA in Advertising.

He moved to the US shortly after this to become a graphic designer but began developing a reputation for photo retouching, design skills and talents as a photographer.

Now living in Miami he is becoming more recognised as a leading commercial and fashion photographer.

Andres has featured in exhibitions, magazines and billboards and some of his clients include Mazda, Hawaiian Tropic and Men's Health magazine, to name but a few and I have selected some of Andre's images below.

I like the  composition and positioning of this image and I think the lighting works really well. It looks like it was taken outside at night and the photographer must have used manual lighting to hightlight the main focal point which is the model. The model stands out here and I like the shadowing caused by the hat she is wearing which also creates mystery along with the glasses which cover most of her face. The light also reflects off the jewellery making this stand out.

Again this image was taken outdoors and manual lighting is used to highlight the model which is the focal point. There is alot of drama in this photograph by the models positioning, the dark eery background and it makes you wonder what the model is looking at in the distance. The lighting used here also works well with the fabric of the dress, defining the folds and creating the shadows.

These two images are more editorial and edgy and are even quite theatrical. The use of black and white makes it dramatic but classic at the same time and the make up used on the models is kept really simple with the use of big hair and dramatic backgrounds. I think that the backgrounds could just be backdrops in a studio but even so they are very effective. I like that the light is kept on the model, particularly on the models face which is an effect used in old classic films to give it more drama.

The softness of the flowing fabric in the models dress contrasts well against the hard lines of the staircase and the harshness of the building. I like that the photographer has used the natural light to create the shadows on the stairs and that he has captured the model in motion rather than standing still. As there is not alot of use of colour in this shot with the tones being quite flat I think that the natural sunlight has helped to create more life and vibrancy. 

These images also keep to the dark tones with the focus being on the models. The photographer has again contrasted the soft fabrics against the more rural run down harsh backgrounds. The light has been used to highlight the subjects to draw your eyes in onto the models.

I like the depth of field of this image and also the angle of the shot. This is a more relaxed shot of the model and more natural but I think that more of dress could have been shown but I do like the edgy-ness.

There is a slight magenta tone to this image which is nice and I like the shadows created by the lighting. There are mainly straight lines in this photograph and the way that the model is standing almost reflects this as she is standing straight and upright and this also shows off the clothes she is wearing. I like that the model is looking upwards and it's almost like she is day-dreaming.

I love the models position and angle in this shot. She looks natural but slightly awkward at the same time which makes it edgy. Light is used to reflect off the models face which is where your eyes are drawn to firstly and then you are drawn outwards. The whole image is soft and dramatic.

I think that I have learnt alot from looking at Andres' work. The way he uses light on the models face is beautiful and this is something that I will take inspiration from along with the dramatic theatrical feel. I like that he uses light to highlight certain areas to make the subject 'pop'.